The team behind VIVOplay, a major Hispanic SVOD television and live streaming provider, has chosen Tokeny, the market leading tokenization platform, to launch a token sale. VIVOpago will be the first native, Latin American platform enabling the easy purchase of a wide range of goods and services with VIVOpago’s native PAGO tokens. PAGO is intended to be the region’s first cryptocurrency, with real, practical day-to-day usage and utility.
PAGO’s goal is to make the lives of those in Latin America better, simpler and more efficient. The PAGO token has a number of utilities for investors, such as paying for daily goods and services both online and in the physical world. Users can now purchase goods and services instantly and reliably, even receiving token rewards for certain activities.
VIVOpago intends to develop an ecosystem of dApps that will utilise the PAGO token as its central means of settlement. One of the initial dApps to launch will be VIVOplay’s existing video streaming services. Within the VIVOplay dApp, users will be able to purchase premium content from the main Spanish-American television networks with PAGO tokens whilst also giving producers and creators access to the data recorded on the blockchain. In addition, advertisers will also have access to an open platform with accurate viewer measuring capabilities, thus helping them avoid digital advertising fraud. PAGO tokens may also provide rewards for watching advertisements and paying in PAGO tokens.
“Our experience in VIVOplay has shown us that one of the biggest growth barriers for companies offering services in Latin America is the low penetration of formal payment systems, such as credit cards and online banking”, explained Carlos Hulett, CEO and founder of VIVOplay. “VIVOpago’s ecosystem and the PAGO token can solve this issue, while providing significant benefits to the Latin American community,” added Mr. Hulett.
Luc Falempin, CEO of Tokeny, commented: “Being the first ICO of its kind in Latin America, we were tremendously excited when we were given the opportunity to work with the team at VIVOpago. At Tokeny, we are immensely proud to provide the technology solutions behind VIVOpago’s ICO and provide the token issuance, on-boarding of investors and delivery of tokens. Our solution is highly secured and user friendly to enhance the investor experience and ultimately enable tokenization.”
Jim Preissler, CEO of trade.io, commented: “We are very excited to be part of this project, as the experience and partnerships that VIVOplay has, not only in television but in all industries in Latin America, enables it to carry out VIVOpago’s vision. We are confident that this platform will have true utility and real world use cases, typically where other crypto projects can fall flat”.
VIVOplay is a Hispanic focused OTT platform bringing the Hispanic TV experience to the digital ecosystem, offering exclusive premium content, live tv, original productions, news and special events, connecting its users to their countries of origin, interests and content needs. For more info, visit www.vivoplay.net
trade.io is a next-generation financial institution based on blockchain technology, comprised of its exchange, consulting services, incubator and liquidity pool which allows holders of its utility token “TIOx” the ability to participate in the growth of the company. By leveraging decades of experience in investment banking, trading, fintech and compliance and combining them with the power and transparency of the distributed ledger, trade.io has created a truly unique platform built to grow and adapt as the blockchain industry continues to mature. For more info, visit www.trade.io
The Luxembourg based FinTech company provides a secure end-to-end platform, which facilitates the sale and management of tokens during and after an ICO or STO. Tokeny’s solutions leverage blockchain technology and couples it with decades of experience from the traditional securities world. Tokeny utilises this background to make the participation of any contributor in an STO transparent, accessible, and completely secure.