Nida Orhan is UX/UI Designer and Front-end Developer at Tokeny, she joined the company in 2017.

Reflecting on the 7-year Journey

You’ve been with the company since the very beginning, as the UX/UI Designer & Front-end Developer. How has the company supported your growth during this time?

Over the past seven years, the company has given me the opportunity to take on diverse challenges that have expanded both my UX/UI design and frontend development skills. Working on multiple products simultaneously has strengthened my ability to manage priorities effectively while delivering high-quality designs. Working on complex challenges within our comprehensive platform has strengthened my ability to balance usability, technical constraints, and business objectives when designing UI solutions. I’ve gained extensive experience in Web3 UX design, frequently pioneering new UI patterns and crafting user experiences tailored to the evolving needs of DeFi and emerging technologies. The trust and autonomy I’ve been given have allowed me to experiment, learn, and continuously improve, while also staying up to date with the latest design trends and technologies. Additionally, the collaborative environment has provided a great space for exchanging ideas and learning from talented colleagues across different teams.

Tokeny’s Culture Involvement

Tokeny has grown significantly since you joined. How has the company culture evolved in your opinion?

The company has maintained its core values of collaboration, innovation, and openness, even as it has grown. In the early days, everything was fast-paced and dynamic, with a smaller team making quick decisions. As we expanded, we introduced more structured processes, improving efficiency and ensuring that our work scaled effectively.

How would you describe your own personal growth within the company?

Initially, my focus was purely on executing designs and implementing frontend features, but over time, I’ve taken on more responsibility in shaping the overall user experience of our products. Being the sole designer has required me to be adaptable, balancing creativity with practicality. As our team has expanded, I’ve gained valuable experience collaborating across departments and working with professionals from diverse backgrounds, enhancing my ability to communicate, adapt, and align design solutions with various perspectives.

Company Values in Practice

You mentioned in your previous interview how much you appreciated the collaborative and friendly team culture. Can you share an example of a project where you or your team used this collaboration, and how it was received?

One good example is the development of the token settings configuration. Due to its complexity, it required close collaboration between the product, design, development, and blockchain teams to create an intuitive user experience while staying within technical constraints. Through continuous iteration, feedback sessions, and collective problem-solving, we refined the interface into a solution that was both user-friendly and technically robust.

Reflections and Future Outlook

If you could give advice to your younger self, just starting out at Tokeny, what would it be?

I would tell myself to embrace the fast-paced nature of a growing company and take initiative. In the beginning, I sometimes hesitated to push my ideas forward, but over time, I learned that being proactive and vocal about design decisions leads to better outcomes. Also, I’d remind myself that adaptability is key—things change rapidly, and staying flexible and considering future goals of the product while keeping the user experience at the center is the best approach.

As someone who has been with the company through significant milestones, where do you see Tokeny going in the next five years, and how do you envision your role evolving in that journey?

As Tokeny scales, establishing and growing a strong network and community around this ERC-3643 standard will be crucial, alongside continuous innovation in new products. This evolution will introduce more sophisticated UX/UI challenges, demanding increasingly agile and adaptive design approaches. I envision myself playing a key role in shaping these advancements, ensuring our solutions remain both powerful and user-friendly.